Charge It To Experience:
The Book That Says Out Loud What Most Business Books Are Afraid To.
There is a phrase that has stayed with me for over two decades. It was said casually, at a fastfood restaurant, by someone who had no idea they were handing me the most useful piece of business advice I would ever receive. Four words. No footnotes. No framework. Just four words that reframed everything I thought I knew about failure.
Charge it to experience.
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That phrase became the title of my book — Charge It To Experience — published by AI Media and available on ExpertCareerGuide.com. And if you’ve ever built something that didn’t work out the way you planned, or made a decision you couldn’t take back, or trusted someone you shouldn’t have — this book was written with you in mind.
Why This Book Exists
Let me be direct about something. The business content landscape is not lacking in success stories. What it is genuinely short on is honesty — the kind that doesn’t arrive gift-wrapped in motivational language, but rather shows up unannounced and asks you to sit with it for a while.
Charge It To Experience is that kind of book.
It doesn’t promise a morning routine that will change your life. It doesn’t offer a five-step formula to guarantee your next venture succeeds. What it offers instead is something rarer and, I’d argue, far more valuable — a candid, unflinching look at what business failure actually feels like from the inside, written by someone who has lived it more than once and chose to document it rather than bury it.
AI Media, the publisher behind this title, is committed to bringing forward content that serves readers with substance and sincerity. Charge It To Experience fits squarely within that mission.
What the Book Is Built On
The structure of Charge It To Experience is organized around seven circles of failure — not as a dramatic device, but as a precise map of the kinds of mistakes that real entrepreneurs, freelancers, and professionals encounter in the real world.
Those seven circles are: Naivety, Arrogance, Ego, Treachery, Blindness, Miscalculation, and Wrath.
Each one represents a category of mistake I have personally made — some of them more than once, some of them at a cost I am still accounting for. The framework draws loosely from Dante’s Inferno because, frankly, failure is descending. It has layers. And the first step toward finding your way out is understanding exactly which layer you’re currently standing in.
The stories in Charge It To Experience are drawn from years of navigating the business landscape — from the streets of Metro Manila with more ambition than capital, to the BPO industry, to the launch and subsequent collapse of multiple ventures, all the way to building ExpertCareerGuide.com from the ground up. These are not hypothetical scenarios dressed up as cautionary tales. They are real moments, real decisions, and real consequences — examined with enough distance to be useful and enough honesty to sting a little.
Who Should Read This
If you are building something — a business, a brand, a freelance practice, a platform — and you want an account of the mistakes most founders make but rarely discuss openly, Charge It To Experience was written for you.
If you have already failed at something and you are still trying to understand what actually happened, this book was written for you.
If you are the kind of reader who finds generic success narratives useful but incomplete — who suspects that the most important part of the education happens before the highlight reel — this book was written for you.
AI Media designed this title to be both a memoir and a working reference. The kind of book you read once for the story and return to when you are standing at a specific crossroads in your own journey, needing not inspiration but clarity.
The Phrase That Started Everything
The title didn’t come from a boardroom. It came from an ordinary conversation, in an ordinary fast food restaurant, over twenty years ago. Someone said something offhand that lodged itself permanently in my thinking: charge it to experience. Not as consolation. Not as a way to minimize the loss. But as a genuine instruction for how to process failure when it arrives — which it always does, and almost never on schedule.
That moment is the seed of Charge It To Experience. The book grows outward from it — into seven stories, seven layers, and one honest argument that failure, examined carefully, is not the opposite of success. It is, more often than not, the curriculum.
Available Soon on ExpertCareerGuide.com
Charge It To Experience, published by AI Media, will be available on the ExpertCareerGuide.com webstore. It joins a growing library of titles on the platform built specifically for professionals, students, and entrepreneurs who are serious about building careers and businesses that last.
While you’re there, explore the Knowledge Hub — including The Expert Economy and The ExpertCareerGuide.com Pivot: A Founder’s Memoir, both available free of charge.
The table is being set. Pull up a chair.
Martin G. Asturias
I am Martin G. Asturias — founder of ExpertCareerGuide.com and Asturias Infinitive Media, and the author of Charge It To Experience along with other titles. I write, design, and build platforms for professionals navigating the digital economy. I believe that the most honest business content comes from people who have actually been in the room when things went wrong — and chose to talk about it anyway. You can find my work at ExpertCareerGuide.com and AsturiasInfinitiveMedia.com.
